Japan bets on character IP to drive global growth

An empathetic, hard-working pink rabbit dressed in white underpants ends up in humorously unfortunate circumstances after doing a good deed, talking of its mixed emotions with perpetually teary eyes.Meet Opanchu Usagi, one of Japan’s latest obsessions.Born on social media platforms in 2022, the character created by Kawaisouni! (which roughly translates to “poor thing!”) has become a major hit, especially among Generation Z.
Information from The Japan Times. Edited by: Noticias Today.
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